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Living Future 2015 has ended
The time for “Do less harm” has passed. It’s time for the beginning of being; the beginning of a Living Future. Join us next April for Living Future 2015. We’ll explore a genuine sense of place and community as the bellwether of truly restorative design.

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Friday, April 3 • 3:45pm - 4:45pm
Motivating Action: from Individuals to Corporations

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If you’re reading this, you’re already “in.” The problem is you’re in a very tiny minority. Most Americans, though concerned about sustainability, are simply not doing much about it. They largely want corporations, and to some degree government, to solve the problem for them so they can continue behaving and buying as usual. This session will dig into the barriers for action and how to overcome them, as well as how to translate sustainability into the language of quantified business value to engage individuals, organizations and senior decision makers.
Speakers
avatar for Lisa Barnard

Lisa Barnard

Commercial Key Account Manager, BASF’s Center for Building Excellence
In Barnard's current role as commercial key account manager with BASF’s Center for Building Excellence, her outreach and advocacy efforts help enhance the company’s profile as a leader in sustainable construction. She also manages new business development and marketing activities... Read More →
avatar for Heather Gadonniex

Heather Gadonniex

Director, PE International
Heather Gadonniex, LEED AP BD&C, leads the Sustainable Building and Construction practice for PE INTERNATIONAL in North America. She has over a decade of experience developing and leading international product marketing, business development, and product development initiatives focused... Read More →

FRI 345 Motivating Action from Individuals to Corporations pdf
Friday April 3, 2015 3:45pm - 4:45pm PDT
Cedar Room Sheraton Hotel
  Educational Sessions, Energy + Power

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